How can I come up with a distinctive angle?

Start with your expertise
Consider your background and the lessons you've learned. What do you know that others might not? What challenges have you solved that other business leaders or entrepreneurs are likely to face?
Avoid niche advice
Your insight should speak to a broad audience. If only a small subset can benefit, revise your angle to make it more widely applicable.
Use storytelling strategically
A personal story makes your article relatable and builds trust. Use it to frame the problem, establish your credibility and illustrate how you resolved it.
Ask yourself — why now?
Timeliness matters. Is your perspective connected to a current trend, shift or event that makes it particularly relevant?
Check if your idea has been covered
Search Entrepreneur.com for your topic. If similar pieces exist, consider:
- How is mine different?
- Can I offer a fresh point of view?
Run your idea by your editor
We strongly recommend reaching out to your assigned editor with your pitch before writing. Provide the following article pitch submission:
- Proposed headline: No less than 65 characters.
- Article excerpt (deck): Summarize your article in 1–2 sentences (160 characters). What will readers learn or walk away with? What advice or steps will your article offer to serve readers (business leaders/entrepreneurs)?
- Briefly outline what practical, actionable value the piece delivers for our audience.